1) Which of the following is NOT a characteristic of Internet Communications?
A) Available 24/7
B) Higher Cost
C) Metric Analysis
D) Build a bond with customers
2) When it comes to Corporate Social Responsibility, which of the following does a company NOT need?
A) Ethical guidelines for all employees
B) Code of ethics
C) Ethical hotline
D) An ethics meeting to be held every two weeks
3) Which of the following are consumers NOT willing to sacrifice? (Select all that apply)
A) Price
B) Warrenties
C) Lower quality for a cheaper value
D) Availability
ANSWERS:
1=B
2=D
3=A, D
Sunday, May 9, 2010
Saturday, April 24, 2010
Homework 10: Gamestop
When I walked into Gamestop, the first thing I noticed were the stands that were stacked with video games. Since there are more than a few of these stands, you have to walk around them to get to a 'wall section' where other video games and magazines are on sale. I also noticed the lighting in Gamestop. It was very white, almost florescent. This can get kind of annoying if you are in the store for a lengthy period of time. What also caught my attention were the salespeople at Gamestop. There were a few workers when I went and they were extremely helpful; they knew everything about video games and the dates on when new ones were coming out.
The lighting, the seemingly endless supply of games, and a very knowledgeable crew of workers conveyed a very strong message. That message being, if you are looking for something in particular or just browsing for video games... Gamestop is the place to go. For as far as the targeting market goes for Gamestop, i'd say the store is for anyone who loves video games. When I went in, I saw people of all age groups and both male and females shopping.
Every marketing tactic in Gamestop works extremely well to convey messages to any gamer; however, I would definitely change the lighting. I feel that the bright-white light can be a bit much on the eyes. I would change the lighting to a more dimmed, relaxed light.
The lighting, the seemingly endless supply of games, and a very knowledgeable crew of workers conveyed a very strong message. That message being, if you are looking for something in particular or just browsing for video games... Gamestop is the place to go. For as far as the targeting market goes for Gamestop, i'd say the store is for anyone who loves video games. When I went in, I saw people of all age groups and both male and females shopping.
Every marketing tactic in Gamestop works extremely well to convey messages to any gamer; however, I would definitely change the lighting. I feel that the bright-white light can be a bit much on the eyes. I would change the lighting to a more dimmed, relaxed light.
Thursday, April 8, 2010
3 Exam Questions for Test #3
1) Which does NOT characterize the term, Guerrilla Marketing?
A) Unconventional
B) High Budget
C) Time Efficient
D) Energy and Imagination
2) The term, Reach, means which of the following?
A) Percentage of the target audience reached
B) Boosting Media to reach more people
C) Reaching out to different cultures
D) Showing more advertisements
3) Which is not included when Achieving Advertising Objectives?
A) Three-exposure hypothesis
B) Guerrilla Marketing
C) Effective Frequency
D) Effective Reach
Answers: 1 = B, 2 = A, 3 = B
A) Unconventional
B) High Budget
C) Time Efficient
D) Energy and Imagination
2) The term, Reach, means which of the following?
A) Percentage of the target audience reached
B) Boosting Media to reach more people
C) Reaching out to different cultures
D) Showing more advertisements
3) Which is not included when Achieving Advertising Objectives?
A) Three-exposure hypothesis
B) Guerrilla Marketing
C) Effective Frequency
D) Effective Reach
Answers: 1 = B, 2 = A, 3 = B
Product Placement Video Response
Some of the brands I noticed while watching the video were Louie Vuitton, Marlboro, Coca Cola, Dr Pepper, Samsung, HP, and MGD.
Marlboro:
I think there are many meanings attached to Marlboro's product placement in Superman. First, I think that it was meant to show that Marlboro is the most popular cigarette brand and that if you smoke, you should purchase Marlboro's. Since it is featured in Spiderman, I think it was meant to portray a "cool" image to the viewers.
I think the target audience for this product placement would be teens. I think that Marlboro is conveying a message to the mostly teen viewers of Spiderman that if you smoke their cigarette, you will be "cool" because it was shown in a cool movie. Personally, I don't prefer the Marlboro brand any more after seeing it in Spiderman. I smoke on occasion but seeing Marlboro being advertised did not make a difference.
Marlboro:
I think there are many meanings attached to Marlboro's product placement in Superman. First, I think that it was meant to show that Marlboro is the most popular cigarette brand and that if you smoke, you should purchase Marlboro's. Since it is featured in Spiderman, I think it was meant to portray a "cool" image to the viewers.
I think the target audience for this product placement would be teens. I think that Marlboro is conveying a message to the mostly teen viewers of Spiderman that if you smoke their cigarette, you will be "cool" because it was shown in a cool movie. Personally, I don't prefer the Marlboro brand any more after seeing it in Spiderman. I smoke on occasion but seeing Marlboro being advertised did not make a difference.
Sunday, March 28, 2010
Media Diary
For the past couple days, I kept a diary about the advertisements I was exposed to, and which were the most effective in reaching me. Firstly, I noticed that advertisements through television are still best. As I watched t.v throughout the day, there was really no getting passed the commercials, unless I did something else during them. Usually, if the commercial used humor to grab attention, I payed closer attention. I definitely realized that humor catches my attention with regards to media and advertisements. A major flaw within advertising that I started noticing was the ads on a webpage... When I use the computer, its usually for something I have pre-meditated, therefore, I didnt notice the ads on a webpage as I have something I am focusing on. So in the end, t.v advertisement is the best way to reach me.
Wednesday, March 3, 2010
3 Questions for Exam 2
1) Which is NOT a component in a Creative Brief?
A) Target Audience
B) Objective
C) Main Idea
D) Support
2) Research shows that ____ appeal is the most interesting for viewers.
A) Fear
B) Sex
C) Humor
D) Music
3) Which is NOT part of the 'Choosing an Agency' process?
A) Looking for the lowest rates
B) Setting goals
C) Selecting a process and criteria
D) The screening of applicants
ANSWERS: 1 = C
2 = B
3 = A
A) Target Audience
B) Objective
C) Main Idea
D) Support
2) Research shows that ____ appeal is the most interesting for viewers.
A) Fear
B) Sex
C) Humor
D) Music
3) Which is NOT part of the 'Choosing an Agency' process?
A) Looking for the lowest rates
B) Setting goals
C) Selecting a process and criteria
D) The screening of applicants
ANSWERS: 1 = C
2 = B
3 = A
Monday, March 1, 2010
Creative Brief for Non-Alcoholic Beverage
Creative Brief for Dr. Pepper
Objective: To further increase Dr. Pepper sales by creating more commercials/ads, and relating to the public through different ideas
Target Audience: The target audience is going to be mainly teens, but also young adults. Specifically, the audience consists of anyone from the ages of 16 to 25. Dr. Pepper will begin to appeal to sports stars more than ever. However, the "new look" of Dr. Pepper will appeal to everyone.
The Message Theme: The theme or idea is that Dr. Pepper can provide a luxury of taste after competing in such sports as skateboarding, snowboarding (any other extreme sport). After an intense competition, Dr. Pepper is the drink to sooth the mind and help a person relax.
Support: With a taste that is already defined by its originality, Dr. Pepper will further build off of that idea. It will show a sports star who has just won a competition, sitting down with a Dr. Pepper...it will be based off the idea that they drink it because its original taste (its like no other).
The Constraints: The constraints may be the idea of Dr. Pepper not being healthy for a person (that sports star may not drink soda at all because of its lack of nutritional value). Another constraint may be its amount of sugar. The sugar is very high, and that may turn people off because it is unhealthy.
Objective: To further increase Dr. Pepper sales by creating more commercials/ads, and relating to the public through different ideas
Target Audience: The target audience is going to be mainly teens, but also young adults. Specifically, the audience consists of anyone from the ages of 16 to 25. Dr. Pepper will begin to appeal to sports stars more than ever. However, the "new look" of Dr. Pepper will appeal to everyone.
The Message Theme: The theme or idea is that Dr. Pepper can provide a luxury of taste after competing in such sports as skateboarding, snowboarding (any other extreme sport). After an intense competition, Dr. Pepper is the drink to sooth the mind and help a person relax.
Support: With a taste that is already defined by its originality, Dr. Pepper will further build off of that idea. It will show a sports star who has just won a competition, sitting down with a Dr. Pepper...it will be based off the idea that they drink it because its original taste (its like no other).
The Constraints: The constraints may be the idea of Dr. Pepper not being healthy for a person (that sports star may not drink soda at all because of its lack of nutritional value). Another constraint may be its amount of sugar. The sugar is very high, and that may turn people off because it is unhealthy.
Wednesday, February 10, 2010
Homework #3
1) What are some things that you learned about advertising after watching this video?
I learned that advertising today has become not only a way of life for those who are creating it, but the very air we as consumers, breathe. It almost seems as though advertising is becoming subliminal. We see advertising on buildings, painted in a way that looks like its transparent and when consumers walk by it, they may not necessarily be looking at it, but did see it in there peripherals, therefore giving them the thought or image of the product.
2) What are some of the main problems that plagues contemporary advertising?
A main problem with today's advertising is the fact that, no matter how much money is put into the ad, and no matter how much the brand is advertised, consumers will know that there are cheaper, and just as effective products out there. Competition is and will continue to become a burden on the higher end, much larger products, such as Nike.
3) What are some of the ethical concerns about advertising that we need to be aware off?
Some of the ethical concerns in regards to advertising could be over-stepping cultural boundaries. It is extremely important not only to create these great, flashy and expensive ads, but also to relate to different cultures and really know what the people want.
I learned that advertising today has become not only a way of life for those who are creating it, but the very air we as consumers, breathe. It almost seems as though advertising is becoming subliminal. We see advertising on buildings, painted in a way that looks like its transparent and when consumers walk by it, they may not necessarily be looking at it, but did see it in there peripherals, therefore giving them the thought or image of the product.
2) What are some of the main problems that plagues contemporary advertising?
A main problem with today's advertising is the fact that, no matter how much money is put into the ad, and no matter how much the brand is advertised, consumers will know that there are cheaper, and just as effective products out there. Competition is and will continue to become a burden on the higher end, much larger products, such as Nike.
3) What are some of the ethical concerns about advertising that we need to be aware off?
Some of the ethical concerns in regards to advertising could be over-stepping cultural boundaries. It is extremely important not only to create these great, flashy and expensive ads, but also to relate to different cultures and really know what the people want.
3 Questions for Exam 1
1) LG started off as a cell phone brand, but is now selling washer and dryers. What is this an example of?
A) Flanker Brand
B) Brand Extension
C) Ingredient Brand
D) Complementary Branding
2) Which is an example of 'cocooning'?
A) Purchasing an iPod, a Bose iPod Dock sound system, Surround sound speakers
B) Purchasing a new coffee table and stand up lamp to 're-do' the living room
C) Purchasing a new laptop for yourself, and a desktop for your family
D) Purchasing new carpet for the entire house
3) 1955-1964 was considered to be which generation?
A) GI generation
B) Generation X
C) Generation Jones
D) Silent Generation
A) Flanker Brand
B) Brand Extension
C) Ingredient Brand
D) Complementary Branding
2) Which is an example of 'cocooning'?
A) Purchasing an iPod, a Bose iPod Dock sound system, Surround sound speakers
B) Purchasing a new coffee table and stand up lamp to 're-do' the living room
C) Purchasing a new laptop for yourself, and a desktop for your family
D) Purchasing new carpet for the entire house
3) 1955-1964 was considered to be which generation?
A) GI generation
B) Generation X
C) Generation Jones
D) Silent Generation
Sunday, January 31, 2010
Product In My Room
The brand name for this product is Peavey, and I definitely put thought into purchasing this item. I knew that Peavey made great amplifiers and I was willing to try one out. Also, I remember this product was on sale, and for an unusually low price, I had to have it.
When thinking about five things that come to my mind about this product, they are amplifying power, heavy distortion, semi-tube/tube amplifiers, right prices, and great reviews. What shaped my existing perception of Peavey was the price of this product. I had always known Peavey made great, affordable amplifiers with great power...and when I saw this amp in stores for the price that was marked, it definitely clinched my thoughts of Peavey and their affordability.
I could not find Peavey on the Brandtags website, but I have read reviews on this product and they were all positive. In fact, people loved this specific model that Peavey made. All in all, I definitely agree with the majority of reviews I read. I agree that Peavey makes awesome amps with a great amount of power. I will always support Peavey.
Sunday, January 24, 2010
My Favorite Ad
This Sony Bravia Ad is great in so many ways. After thinking about what my favorite Ad/Commercial might be, I remembered having seen this Sony Bravia one. I remember being 'awed' by it. Whether it be the music (Jose Gonzales' covering of The Knives, Heartbeats song) or the amount of bouncy balls that produce a brilliant array of colors, flowing through the streets, there is no doubt in my mind that this commercial is a great one. The music is soft and soothing and it is synced perfectly with the slow-motion movement of the bouncy balls.
Sony's bouncy ball ad appeals to people of all races and ages and that is also what makes it so great. Anybody who watches the ad will be captivated in what is going on...and really think about Sony Bravias amazing clarity and bright colored images it produces. Also, being Sony, which is such a trusted company, everyone will take a second to think about the offer and new product being introduced.
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