1) Which does NOT characterize the term, Guerrilla Marketing?
A) Unconventional
B) High Budget
C) Time Efficient
D) Energy and Imagination
2) The term, Reach, means which of the following?
A) Percentage of the target audience reached
B) Boosting Media to reach more people
C) Reaching out to different cultures
D) Showing more advertisements
3) Which is not included when Achieving Advertising Objectives?
A) Three-exposure hypothesis
B) Guerrilla Marketing
C) Effective Frequency
D) Effective Reach
Answers: 1 = B, 2 = A, 3 = B
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