Media Diary

For the past couple days, I kept a diary about the advertisements I was exposed to, and which were the most effective in reaching me. Firstly, I noticed that advertisements through television are still best. As I watched t.v throughout the day, there was really no getting passed the commercials, unless I did something else during them. Usually, if the commercial used humor to grab attention, I payed closer attention. I definitely realized that humor catches my attention with regards to media and advertisements. A major flaw within advertising that I started noticing was the ads on a webpage... When I use the computer, its usually for something I have pre-meditated, therefore, I didnt notice the ads on a webpage as I have something I am focusing on. So in the end, t.v advertisement is the best way to reach me.

3 Questions for Exam 2

1) Which is NOT a component in a Creative Brief?

A) Target Audience
B) Objective
C) Main Idea
D) Support

2) Research shows that ____ appeal is the most interesting for viewers.

A) Fear
B) Sex
C) Humor
D) Music

3) Which is NOT part of the 'Choosing an Agency' process?

A) Looking for the lowest rates
B) Setting goals
C) Selecting a process and criteria
D) The screening of applicants


ANSWERS: 1 = C
2 = B
3 = A

Creative Brief for Non-Alcoholic Beverage

Creative Brief for Dr. Pepper

Objective: To further increase Dr. Pepper sales by creating more commercials/ads, and relating to the public through different ideas

Target Audience: The target audience is going to be mainly teens, but also young adults. Specifically, the audience consists of anyone from the ages of 16 to 25. Dr. Pepper will begin to appeal to sports stars more than ever. However, the "new look" of Dr. Pepper will appeal to everyone.

The Message Theme: The theme or idea is that Dr. Pepper can provide a luxury of taste after competing in such sports as skateboarding, snowboarding (any other extreme sport). After an intense competition, Dr. Pepper is the drink to sooth the mind and help a person relax.

Support: With a taste that is already defined by its originality, Dr. Pepper will further build off of that idea. It will show a sports star who has just won a competition, sitting down with a Dr. Pepper...it will be based off the idea that they drink it because its original taste (its like no other).

The Constraints: The constraints may be the idea of Dr. Pepper not being healthy for a person (that sports star may not drink soda at all because of its lack of nutritional value). Another constraint may be its amount of sugar. The sugar is very high, and that may turn people off because it is unhealthy.