Homework #3

1) What are some things that you learned about advertising after watching this video?

I learned that advertising today has become not only a way of life for those who are creating it, but the very air we as consumers, breathe. It almost seems as though advertising is becoming subliminal. We see advertising on buildings, painted in a way that looks like its transparent and when consumers walk by it, they may not necessarily be looking at it, but did see it in there peripherals, therefore giving them the thought or image of the product.

2) What are some of the main problems that plagues contemporary advertising?

A main problem with today's advertising is the fact that, no matter how much money is put into the ad, and no matter how much the brand is advertised, consumers will know that there are cheaper, and just as effective products out there. Competition is and will continue to become a burden on the higher end, much larger products, such as Nike.

3) What are some of the ethical concerns about advertising that we need to be aware off?

Some of the ethical concerns in regards to advertising could be over-stepping cultural boundaries. It is extremely important not only to create these great, flashy and expensive ads, but also to relate to different cultures and really know what the people want.

3 Questions for Exam 1

1) LG started off as a cell phone brand, but is now selling washer and dryers. What is this an example of?

A) Flanker Brand
B) Brand Extension
C) Ingredient Brand
D) Complementary Branding

2) Which is an example of 'cocooning'?

A) Purchasing an iPod, a Bose iPod Dock sound system, Surround sound speakers
B) Purchasing a new coffee table and stand up lamp to 're-do' the living room
C) Purchasing a new laptop for yourself, and a desktop for your family
D) Purchasing new carpet for the entire house

3) 1955-1964 was considered to be which generation?

A) GI generation
B) Generation X
C) Generation Jones
D) Silent Generation