1) Which is NOT a component in a Creative Brief?
A) Target Audience
B) Objective
C) Main Idea
D) Support
2) Research shows that ____ appeal is the most interesting for viewers.
A) Fear
B) Sex
C) Humor
D) Music
3) Which is NOT part of the 'Choosing an Agency' process?
A) Looking for the lowest rates
B) Setting goals
C) Selecting a process and criteria
D) The screening of applicants
ANSWERS: 1 = C
2 = B
3 = A
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