1) LG started off as a cell phone brand, but is now selling washer and dryers. What is this an example of?
A) Flanker Brand
B) Brand Extension
C) Ingredient Brand
D) Complementary Branding
2) Which is an example of 'cocooning'?
A) Purchasing an iPod, a Bose iPod Dock sound system, Surround sound speakers
B) Purchasing a new coffee table and stand up lamp to 're-do' the living room
C) Purchasing a new laptop for yourself, and a desktop for your family
D) Purchasing new carpet for the entire house
3) 1955-1964 was considered to be which generation?
A) GI generation
B) Generation X
C) Generation Jones
D) Silent Generation
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