Product Placement Video Response

Some of the brands I noticed while watching the video were Louie Vuitton, Marlboro, Coca Cola, Dr Pepper, Samsung, HP, and MGD.

Marlboro:

I think there are many meanings attached to Marlboro's product placement in Superman. First, I think that it was meant to show that Marlboro is the most popular cigarette brand and that if you smoke, you should purchase Marlboro's. Since it is featured in Spiderman, I think it was meant to portray a "cool" image to the viewers.

I think the target audience for this product placement would be teens. I think that Marlboro is conveying a message to the mostly teen viewers of Spiderman that if you smoke their cigarette, you will be "cool" because it was shown in a cool movie. Personally, I don't prefer the Marlboro brand any more after seeing it in Spiderman. I smoke on occasion but seeing Marlboro being advertised did not make a difference.