Homework 10: Gamestop

When I walked into Gamestop, the first thing I noticed were the stands that were stacked with video games. Since there are more than a few of these stands, you have to walk around them to get to a 'wall section' where other video games and magazines are on sale. I also noticed the lighting in Gamestop. It was very white, almost florescent. This can get kind of annoying if you are in the store for a lengthy period of time. What also caught my attention were the salespeople at Gamestop. There were a few workers when I went and they were extremely helpful; they knew everything about video games and the dates on when new ones were coming out.

The lighting, the seemingly endless supply of games, and a very knowledgeable crew of workers conveyed a very strong message. That message being, if you are looking for something in particular or just browsing for video games... Gamestop is the place to go. For as far as the targeting market goes for Gamestop, i'd say the store is for anyone who loves video games. When I went in, I saw people of all age groups and both male and females shopping.

Every marketing tactic in Gamestop works extremely well to convey messages to any gamer; however, I would definitely change the lighting. I feel that the bright-white light can be a bit much on the eyes. I would change the lighting to a more dimmed, relaxed light.

3 Exam Questions for Test #3

1) Which does NOT characterize the term, Guerrilla Marketing?

A) Unconventional
B) High Budget
C) Time Efficient
D) Energy and Imagination

2) The term, Reach, means which of the following?

A) Percentage of the target audience reached
B) Boosting Media to reach more people
C) Reaching out to different cultures
D) Showing more advertisements

3) Which is not included when Achieving Advertising Objectives?

A) Three-exposure hypothesis
B) Guerrilla Marketing
C) Effective Frequency
D) Effective Reach



Answers: 1 = B, 2 = A, 3 = B

Product Placement Video Response

Some of the brands I noticed while watching the video were Louie Vuitton, Marlboro, Coca Cola, Dr Pepper, Samsung, HP, and MGD.

Marlboro:

I think there are many meanings attached to Marlboro's product placement in Superman. First, I think that it was meant to show that Marlboro is the most popular cigarette brand and that if you smoke, you should purchase Marlboro's. Since it is featured in Spiderman, I think it was meant to portray a "cool" image to the viewers.

I think the target audience for this product placement would be teens. I think that Marlboro is conveying a message to the mostly teen viewers of Spiderman that if you smoke their cigarette, you will be "cool" because it was shown in a cool movie. Personally, I don't prefer the Marlboro brand any more after seeing it in Spiderman. I smoke on occasion but seeing Marlboro being advertised did not make a difference.