3 Questions for Exam #4

1) Which of the following is NOT a characteristic of Internet Communications?

A) Available 24/7
B) Higher Cost
C) Metric Analysis
D) Build a bond with customers

2) When it comes to Corporate Social Responsibility, which of the following does a company NOT need?

A) Ethical guidelines for all employees
B) Code of ethics
C) Ethical hotline
D) An ethics meeting to be held every two weeks

3) Which of the following are consumers NOT willing to sacrifice? (Select all that apply)

A) Price
B) Warrenties
C) Lower quality for a cheaper value
D) Availability


ANSWERS:
1=B
2=D
3=A, D

Homework 10: Gamestop

When I walked into Gamestop, the first thing I noticed were the stands that were stacked with video games. Since there are more than a few of these stands, you have to walk around them to get to a 'wall section' where other video games and magazines are on sale. I also noticed the lighting in Gamestop. It was very white, almost florescent. This can get kind of annoying if you are in the store for a lengthy period of time. What also caught my attention were the salespeople at Gamestop. There were a few workers when I went and they were extremely helpful; they knew everything about video games and the dates on when new ones were coming out.

The lighting, the seemingly endless supply of games, and a very knowledgeable crew of workers conveyed a very strong message. That message being, if you are looking for something in particular or just browsing for video games... Gamestop is the place to go. For as far as the targeting market goes for Gamestop, i'd say the store is for anyone who loves video games. When I went in, I saw people of all age groups and both male and females shopping.

Every marketing tactic in Gamestop works extremely well to convey messages to any gamer; however, I would definitely change the lighting. I feel that the bright-white light can be a bit much on the eyes. I would change the lighting to a more dimmed, relaxed light.

3 Exam Questions for Test #3

1) Which does NOT characterize the term, Guerrilla Marketing?

A) Unconventional
B) High Budget
C) Time Efficient
D) Energy and Imagination

2) The term, Reach, means which of the following?

A) Percentage of the target audience reached
B) Boosting Media to reach more people
C) Reaching out to different cultures
D) Showing more advertisements

3) Which is not included when Achieving Advertising Objectives?

A) Three-exposure hypothesis
B) Guerrilla Marketing
C) Effective Frequency
D) Effective Reach



Answers: 1 = B, 2 = A, 3 = B

Product Placement Video Response

Some of the brands I noticed while watching the video were Louie Vuitton, Marlboro, Coca Cola, Dr Pepper, Samsung, HP, and MGD.

Marlboro:

I think there are many meanings attached to Marlboro's product placement in Superman. First, I think that it was meant to show that Marlboro is the most popular cigarette brand and that if you smoke, you should purchase Marlboro's. Since it is featured in Spiderman, I think it was meant to portray a "cool" image to the viewers.

I think the target audience for this product placement would be teens. I think that Marlboro is conveying a message to the mostly teen viewers of Spiderman that if you smoke their cigarette, you will be "cool" because it was shown in a cool movie. Personally, I don't prefer the Marlboro brand any more after seeing it in Spiderman. I smoke on occasion but seeing Marlboro being advertised did not make a difference.

Media Diary

For the past couple days, I kept a diary about the advertisements I was exposed to, and which were the most effective in reaching me. Firstly, I noticed that advertisements through television are still best. As I watched t.v throughout the day, there was really no getting passed the commercials, unless I did something else during them. Usually, if the commercial used humor to grab attention, I payed closer attention. I definitely realized that humor catches my attention with regards to media and advertisements. A major flaw within advertising that I started noticing was the ads on a webpage... When I use the computer, its usually for something I have pre-meditated, therefore, I didnt notice the ads on a webpage as I have something I am focusing on. So in the end, t.v advertisement is the best way to reach me.

3 Questions for Exam 2

1) Which is NOT a component in a Creative Brief?

A) Target Audience
B) Objective
C) Main Idea
D) Support

2) Research shows that ____ appeal is the most interesting for viewers.

A) Fear
B) Sex
C) Humor
D) Music

3) Which is NOT part of the 'Choosing an Agency' process?

A) Looking for the lowest rates
B) Setting goals
C) Selecting a process and criteria
D) The screening of applicants


ANSWERS: 1 = C
2 = B
3 = A

Creative Brief for Non-Alcoholic Beverage

Creative Brief for Dr. Pepper

Objective: To further increase Dr. Pepper sales by creating more commercials/ads, and relating to the public through different ideas

Target Audience: The target audience is going to be mainly teens, but also young adults. Specifically, the audience consists of anyone from the ages of 16 to 25. Dr. Pepper will begin to appeal to sports stars more than ever. However, the "new look" of Dr. Pepper will appeal to everyone.

The Message Theme: The theme or idea is that Dr. Pepper can provide a luxury of taste after competing in such sports as skateboarding, snowboarding (any other extreme sport). After an intense competition, Dr. Pepper is the drink to sooth the mind and help a person relax.

Support: With a taste that is already defined by its originality, Dr. Pepper will further build off of that idea. It will show a sports star who has just won a competition, sitting down with a Dr. Pepper...it will be based off the idea that they drink it because its original taste (its like no other).

The Constraints: The constraints may be the idea of Dr. Pepper not being healthy for a person (that sports star may not drink soda at all because of its lack of nutritional value). Another constraint may be its amount of sugar. The sugar is very high, and that may turn people off because it is unhealthy.